CONNECTING HEARTS & MINDS
All human beings love a good story. In fact, we’re hardwired to seek them out. Having an acronym after your name doesn’t make you immune – it’s true whether you’re a doctor, a nurse, a surgeon or a patient.
For this reason, we believe that great creative – the combination of imaginative storytelling and powerful insight – shouldn’t just be reserved for big consumer brands. Beautiful creative should be used as a force for good across health and well-being. It’s the process we live and breathe by, and it leads to work that really matters and drives change.
Good to hear
The campaign was successful in relation to brand awareness and the box mailer was a superb idea, so much so we will roll this out across Italy, Germany and the US.Regional Marketing Manager, Exact Sciences