All human beings love a good story. In fact, we’re hardwired to seek them out. Having an acronym after your name doesn’t make you immune – it’s true whether you’re a doctor, a nurse, a surgeon or a patient.

For this reason, we believe that great creative – the combination of imaginative storytelling and powerful insight – shouldn’t just be reserved for big consumer brands. Beautiful creative should be used as a force for good across health and well-being. It’s the process we live and breathe by, and it leads to work that really matters and drives change.

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Good to hear

The campaign was successful in relation to brand awareness and the box mailer was a superb idea, so much so we will roll this out across Italy, Germany and the US.

Regional Marketing Manager, Exact Sciences