Create is a full services below the line Marketing company in Bristol.
We specialise in Medial Marketing & Financial Marketing
Top 100 south west Creative Companies 2009
Purflo Product Awareness
Big News for Little Sleepers.
PurFlo’s SleepSystem™ is a unique combination of the PurFlo Mattress® and the PurFlo Sleepsac®. Scientifically advanced and nominated for several international awards, it offers the best possible sleep options for a baby or child.
Our task was to raise product awareness amongst retailers and consumers by creating a benefits-led brochure.
The swoosh and the strapline
Some of the existing marketing elements needed more focus and energy:
- We gave both the PurFlo and SleepSystem™ logos a facelift by adding a yellow accent colour.
- Created a SleepSystem™ strapline “ Good Night, Sleep Tight. This has potential for future campaigns.”
- Included call to action on brochure cover: “Give your child the healthiest sleep possible.”
Blending function with design.
We wanted to highlight the technical superiority of the products in a way that matched the soft, child-centred tone of the SleepSystem™ brand.
We emphasised the benefits of buying the SleepSystem™ as a whole rather than as separate products.
What happens next?
The brochure was a big hit with key retailer Kiddicare and PurFlo are now planning a display area in their Northampton store.
KEYWORDS: Product Awareness, Brochure, Purflo
