Create is a full services below the line Marketing company in Bristol.
We specialise in Medial Marketing & Financial Marketing
Top 100 south west Creative Companies 2009
British & Irish Lions Brand Launch
The British and Irish Lions brand is recognised as one of the strongest sports identities in the world.
The tour is a pilgrimage for many sports enthusiasts around the globe but has been lacking one thing, an identity. There is a strong camaraderie amongst fellow supporters but now there is an individual identity that will strengthen their sense of belonging.
Building a brand
As part of this integrated brand development project, we developed a suite of logos and graphic templates to be used across the marketing mix.
Traditional & new media
Because of the diverse social demographic of the target audience we developed an integrated launch campaign in both print and digital.
The key aim was to drive traffic to the official website for sign up and purchase the new supporters pack designed and produced by Create.
Results
Although we can’t take credit for the performance of the team and the success of the tour, we think this is the start of a successful supporters brand that will add value and longevity to the British and Irish Lions future.
KEYWORDS: Brand Marketing, Brand Development, Brand Launch
