Create Marketing is helping Gynaechoice reach out to more women, with a refreshed brand, a new website and redesigned collateral.

Gynaechoice is an already successful gynaecological practice, but it approached Create Marketing to make the brand stand out, and ultimately increase market share.

Previously, the Gynaechoice brand was a little outdated in its colour scheme and logotype. Critically, the use of American-sourced stock photographs of women did nothing to connect the brand with British women – who are the sole target audience.

Create’s solution was led by a reassuring, clinical blue colour scheme coupled with Polaroid photographs of real women of all ages, which gives the impression of realness and approachability.

Above all, the new Gynaechoice brand and communications are united by the idea of creating a community and a sense of inclusiveness, conveyed by the campaign line ‘Whatever the problem, you’re not alone’. A new strapline, ‘Make Gynaechoice your first choice’ is also being applied across all brand communications. Create has developed a new website (www.gynaechoice.co.uk), brand collateral and an ad campaign reflecting the new brand refresh.

Jill Wilson, Practice Manager at Gynaechoice, said “We now have a website to be proud of. It looks good and our patients have already commented favourably on it. We expect to reach many more women now and ultimately improve their quality of life”.

11 August 2009, Anna Vong